Locally owned · Paradise, TX

Started by two guys who game at night.

Level Up is a hobby store started and built by two guys - Dusty and Joe. We're 100% business during business hours and 100% gamer nerds at night, and there's no better way to build something you love than to make the store and gathering space you'd want to hang out in yourself. We wanted to bring everyone from every corner of Wise County and the surrounding areas something you just don't see out in the country.

Opening June 2026
Paradise, TX
Built by players, for players

Why we built this

What we're about.

01
No more hour-long drive.

Out here you used to drive an hour to play your favorite TCG or throw a birthday party. We wanted it all under one roof - close to home, in Wise County.
02
A place to actually be together.

Somewhere kids and adults can hang out, socialize, and get away from the screens - honing a skill, bonding over a game, showing real emotion. Kids love the interaction; they just haven't had the place for it.
03
Something for every angle.

A wide range of trading card games, Dungeons & Dragons and tournaments that fit all ages, plus spaces to rent for your own group or hobby - or to host your kid's birthday party. All of it in one spot.

Our mission

Leveling up your experience.

Our biggest effort in all of this is simple: to see groups of kids and adults enjoying themselves, with fun and laughter. That's our soul mission with Level Up - and we hope we're successful at leveling up your experience with the games, and your friendships with the people around you. Come say hi.

Started by two guys who game at night.

No more hour-long drive.

A place to actually be together.

Something for every angle.

Leveling up your experience.